2005
Place and product
Strata House and Live
A building, a platform, and a more visible expression of the company CDL had become.
- PLACE
- Strata House
- STATUS
- Live
In 2005, the story can be told through both place and product. Strata House gives the company a physical presence; Strata going live gives the platform work a public expression.
The design should avoid turning this into a corporate property spread. The building matters because it holds people, ambition, and continuity. The platform matters because it shows the company moving from development into use.
Together, they create one of the book’s clearest double-page moments.
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