1978
Market focus
A Vertical Market Takes Shape
The early move from general systems work toward a sharper insurance specialism.
- DIRECTION
- Insurance
- MODEL
- Vertical specialism
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By 1978, the shape of the opportunity had narrowed in the best possible way. CDL was no longer simply close to computing; it was moving toward the specific demands of insurance.
The vertical market decision matters because it becomes a pattern for the next fifty years. Rather than making technology in the abstract, CDL would keep returning to the working reality of brokers, insurers, policy data, rating logic, and customer journeys.
This spread can carry a strong timeline rule through the page, with short annotations positioned like archive labels.